How Often Should I Post on TikTok

Published by Tessa Smith on

how often should i post on tiktok

Tiktok is now more competitive than ever before but it hasn’t reached a saturation point like other social media apps. Hence why now is the time to put in the work to grow your fam and follow on TikTok. In this article, I am going to explain everything about how often one should post on Tiktok.

How Often Should I Post on TikTok

Posting between 2-3 times a day is perfect on TikTok, however, posting more often increases the chance of TikTok Followers and video views. Also, quality content with high engagement can be very helpful in getting views.

In case, you have just started your TikTok journey then post after every 90-120 minutes, during peak hours.

But, If you are already an established Tik Tok account with more than 10k followers, you have to work accordingly to your audience type and demographics which I am going to explain here as well.

Let’s look at common mistakes people are doing while posting on TikTok.

Best day to post on TikTok

As per recent survey by marketing hub, the best days to post are Tuesday and Friday, However you can fine tune your schedule by looking at your audience geography.

Consider the peak time when they are mostly active, and schedule 2 before the peak time.

Too Often or Too late Posting

The two biggest mistakes that I see people making on Tik Tok every single day are:

  • They’re not waiting long enough in between posts, meaning they are overloading the platform with too many back-to-back posts. Hence, they end up getting few to no views on their TikTok videos.
  • They are posting once or twice a week, or they’re waiting way too long and they’re not posting enough. Waiting too long will make you forget your followers, they will leave for the better content creators.

TikTok creators have a really good chance to go viral and get a ton of views, and importantly build an audience on TikTok. 

Honestly, it’s kind of sad when people give up.

How do I guarantee TikTok growth?

Growing your TikTok account takes time and effort, but by implementing following strategies, you can help ensure your success on TikTok.

Very Important, Provide Value, Make sure your content provides value to your viewers, whether it’s through entertainment, education, or inspiration.

This will keep your viewers coming back for more and potentially lead to increased growth.

When you are under 10000 follower, engage with other users on the platform by commenting on and liking their content. This can help increase your visibility and potentially lead to new followers.

Consistency is key on TikTok. Try to post content on a regular schedule, ideally at least once a day, so your followers know when to expect new content from you, this may look difficult at the start, but you need to plan your content to be regular creator.

Why you should Post Often on TikTok

how often should i post on tiktok

Posting often can increase the chance of going viral on TikTok, you never know which video will hit the masses.

On top of that, TikTok is the biggest opportunity right now to grow your social media following, I want to emphasize this so much for you guys because a few years from now, it will not be available.

Just like Instagram and Facebook are very strict and the only paid reach is available and organic reach doesn’t work.

You can literally get famous overnight so I don’t understand why you guys are not posting enough.

Why you guys are either waiting too long or not waiting long enough in between posts.

It is really simple and it’s something that’s going to make a huge difference when it comes to you getting the number of views and the number of followers that you deserve.

Find what is trending on TikTok or what kind of content people are interested in watching. If you can’t figure it out, I have created this guide to help you find trending content and go viral.

How often should you post on TikTok as a new account?

how often to post on TikTok

When TikTok was new,  you were able to post back to back and you would literally get the same amount of views on each post, but those old good days are gone, it doesn’t work like that anymore.

Now to avoid getting a spam flag from TikTok, you should post 5-6 times a day with a minimum of 60minutes gap in each post.

But here is the problem with posting frequently, you will not get enough views on each post.


Combined Two niches that are closely related, for example, if dancing is your main niche then combine it with funny clips. 

With this trick, you will capture a broad audience plus your existing followers will not get tired of seeing the same type of post again and again.

Is it Bad to Miss a Day of Posting on TikTok

Missing a day or two is doesn’t make big difference when you are a big account with millions of followers. However, if you are just starting out your journey on TikTok then it is crucial for you to stay active on App. Why? because you want to grow your account by posting content and establish an audience.

Do you like going to a mall for shopping which has 1-2 shops with old stuff or do you prefer a place full of shops with brand new items?

If you want to create a global audience on TikTok, post regular TikTok videos.

As a new account, if you are not doing this, you’re missing out. Do your best to at least create a single post every day.

You can increase your presence by sharing your videos on other platforms like Facebook and Youtube.

Post Often as An Established Account

Often Should I Post on TikTok

If you have more than 10k followers, I am assuming you already have a theme, or in other words, your followers are following you because of particular interest(niche) in your content.

You should consider the following two important points in order to grow your account

  1. consider your demographics when creating videos in order to grow your following and views, meaning that the content should be relevant to your follower’s interests, other wise your video will not get initial views from your followers. As initial views increase your audience retention. TikTok algorithm pushes video with high retention.
  1. What time you’re posting? if you happen to live in the united states then your posting time should be between 10 am to 8 pm.  TikTok is mainly serving your nearby demographics first then it goes beyond for other places. Meaning, that you should post as per your location first then consider other countries time frames.

Why you should consider the above two important points? Because when you post a clip as per your follower’s interest and your audience happens to be active on TikTok as well, it is highly likely they will see your post and get engaged with it.

Any video that gets high views and engagement in a short period of time gives the signal to TikTok to show to a bigger group of audience with similar interests, which can eventually get a chance to go viral. Thus, giving you more followers and views.

Is is Bad to Post Too Much on TikTok

Whether you are a new, or an established account, posting too frequently can flag your account spam on TikTok. It is recommended that you wait a minimum of 60minutes before posting another post.

Also, your viewers will get exhausted by you posting more than 6 times a day.

Posting on WeeK Days

The important thing to take into consideration is on the weekdays.

If it is for over 20 years age group then post before lunch hours and after working hours like 4 pm to 9 pm.

If your target audience is in school, then do consider after-school hours time, also you can publish them in break hours time too.

In addition, do not post between before 6 am to 8 am, because they will not be online, and most likely be getting ready to go to work, Uni or school. 

You can get valuable information by going to your analytics and figuring out the optimum time for active users.

Follow this step-by-step guide on when to post on TikTok.

How Often Should you Post on TikTok to Go Viral

To go viral you should post between two to three times a day during peak hours of the TikTok audience. Posting High-quality content at the right time can significantly increase the chance of going viral and potentially add more followers.

You can apply these 9 methods to go viral on TikTok.

Is it bad to post two tiktoks in a row

Posting two in a row is not at all bad on TikTok, basically if you are original content creator and just trying to find sweet spot to post your video around certain time frame then do it with a time gape between two videos.

Because, when you post too many video with short interval your audience will lose interest in your content.

Posting on Weekends

I would recommend posting all day with 60 minutes intervals, but please take into consideration: at what time your demographic or your audience is going to be on TikTok. 

For example, if you’re trying to reach a 20-year-old. you’re probably not going to want to post Information content after 8 pm, they’re probably going to be drunk or out with their friends and they’re not in the mind frame to consume educational content or informational content.

Usually, they’re in the mindset to see something funny something relatable. 

So, please take into consideration the mindset that they’re going to be in during the time that they’re going to view that post.

Lastly, be consistent and keep posting quality content on TikTok. 

All the above tips will help you get success.

Share this valuable piece of information with your friends.

>> Learn Why Your TikTok post is not getting views <<

Categories: TikTok

Tessa Smith

Tessa is a technology enthusiast, Digital Marketer, and tech support with over 4 years of experience. She has worked as Freelance digital marketer. Tessa enjoys writing helpful content about technologies and latest apps.


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