How to choose Hashtags for TikTok

Published by Tessa Smith on

how to choose hashtags for tiktok

In this post, I will share with you how to choose the right hashtags for your TikTok video and the ways to optimize.

chose hashtags for tiktok

How to choose Hashtags for TikTok

The best way is to find niche-specific hashtags according to your audience, use small hashtags with under 1 million views, and only use 1 broad hashtag. You can also find the best hashtags by visiting your competitor’s video and choosing their hashtags. However, there are so many smart ways to find nice hashtags.

Using the right hashtag can help you to build up a quality audience of people who are actually interested in the kind of content that you are offering.

Normally on TikTok, hashtags really are one of those concepts that people know are extremely important but they often go about blindly utilizing them without any real strategy or thought behind them.

Usually, people will post a video with the three to four most popular hashtags on the platform or they might add a couple of suggested hashtags as well in the description but that’s pretty much it.

Extremely wrong approach.

You really need to learn how to place them strategically, in this way you will not only increase engagement but grow your followers really quickly and help your content go from zero views and can potentially go viral.

use of hashtag

While keeping hashtags in mind. Understand this concept: We need to grow your account from all the resources(hashtags) available on TikTok. It is like going to different pubs and bars and making friends because you never know who is interested in becoming your friend. 

Our goal is to visit as many bars as possible and gather like-minded people in one place.

In other words, creating a niche-specific audience in the form of your followers on your TikTok account.

So, now we don’t have to create all our posts using only one type of hashtag strategy, we have to post in variety to gain maximum benefit. So let’s start with the first one below. 

To find hashtags on TikTok Open your app > Go to Discovery > Type your keyword in Search > Click Hashtags

What exactly are hashtags on TikTok?

Hashtags on TikTok are used to organize the user-generated video material that is published to the platform and make it easier for users to locate.

If you go to TikTok, for instance, and search for the hashtag “Gaming,” you’ll be able to see video content that is associated with gaming.

The use of hashtags on TikTok is functionally equivalent to that of hashtags on other platforms like Instagram and Twitter.
If you add a particular hashtag to a video, the content of the video will be searchable whenever the hashtag is looked for using a search engine.
Users are able to participate in conversations that are currently popular or pertinent by utilizing the appropriate hashtags.

TikTok, as an app with a primary concentration on entertainment, unsurprisingly has the highest number of views (600 billion) for hashtags associated with entertainment-related content.

Dance is the second most popular category, with 200 billion views of its corresponding hashtag.
Other popular topics include pranks, fitness, and sports.

The Benefits of Using TikTok Hashtags

Even if you aren’t undertaking a full-fledged hashtag campaign, you should still make use of hashtags as a significant component of your strategy for TikTok.

Hashtags will assist you in a variety of ways, like making your material more discoverable, and helping you form a community.
The following is a list of the most important reasons why you should use hashtags:

1. Get More Eyeballs on Your Content

If you include hashtags in the descriptions of your videos, you can increase the likelihood that users of TikTok who aren’t currently following your brand will see your material.

You have a better chance of attracting individuals who are already interested in the subject matter if you choose a hashtag that is relevant to the substance of the video.

For instance, including the hashtag #Newdance in your video’s description may increase its visibility in the search results for users who are looking for that particular hashtag.

Following content showed up by using this trick.

how to use tiktok hashtags

2. Perfect For Content Engagement

You know what, an increase in engagement rate is another potential outcome of improved visibility.
When more people view your content, there is a greater likelihood that some of those people may want to interact with it by liking it or leaving a comment on it.

Higher engagement signals TikTok’s algorithm to boost your post.

3. Community Around Your Brand

Hashtags associated with your brand on TikTok are an excellent approach to building a community around your company.
You may suggest to your audience that they create videos utilizing a hashtag that is distinctive to your brand.
This will assist you in building a solid community of followers that take pleasure in sharing stuff that is associated with or pertinent to your company.

Check out the #UFC hashtag, people find the stuff by using UFC videos, it can be your brand too.

4. Trends are your Friends on TikTok

Trends on TikTok come and go, but making the most of the appropriate ones at the right time can help enhance both visibility and engagement with the platform.

When you make content that is based on hashtags that are currently trending, you demonstrate to your fans that your brand is engaging and up to date.

In addition to this, there is a better possibility that your video will be displayed on the appropriate Discovery pages.

This raises the visibility of your content even more and may facilitate the acquisition of additional TikTok followers for you.

How to Research TikTok Hashtag

When investigating potential hashtags to utilize for your brand’s TikTok account, you should give higher weight to those that have a high number of views.
It’s also a good idea to do research on hot hashtags on TikTok that are relevant to a particular niche or sector.

You can detect that people are interested in a topic by looking at whether a certain hashtag is trending or has a high view count.

When you use the hashtag, there is a greater chance that the appropriate individuals will come across your material and become engaged with it.

On TikTok, you may search for hashtags in a number of different methods, including the following:

The Discover section of TikTok, or by using the TikTok hashtag tool.

Let’s Learn the TikTok Hashtag Strategies to boost our Content.

No 1 Strategy No hashtag

how to chose hashtags on tiktok

Have you tried no hashtags on your video? If not you need to try this, you might say, it doesn’t make sense, why should I not put any hashtag. 

Understand this: we use hashtags to put our content in front of the right audience. 

But, if you post your video without hashtags it is for everyone on TikTok, meaning that we are serving a huge audience, and we get exposure to a broad audience. In that audience, there can be so many people interested in our content. 

Secondly, if enough people watch and share, the post can potentially go viral and gain many followers.

You should always make such posts. However, use it for 1 out of 10 videos.

You will be surprised to know most viral videos with 200M+ have no hashtags on TikTok.

Remember, you can’t rely just on hashtags for scaling your fan base there’s so much more that goes into skyrocketing your growth than simply the tags.

Such as your video quality with hook and transitions and overall audience retention, your profile description your profile picture.

I hope I have laid down the foundation for you, we will use a mix of everything, like broad hashtags, niche-specific hashtags, and on some occasions no hashtags.

2. Steal your Competitor’s Hashtags

List down three other accounts on Tik Tok that are very similar in the content style and the exact niche that you’re in.

They should have a hundred thousand followers, take a look at their most recent videos that actually went viral, and notice the hashtags that they’re utilizing. 

Create a list on a spreadsheet of all the hashtags that they’re actively using that you are not because their most recent viral video is proven work for you to take full advantage of.

Remodel their content in your way and post using their hashtags under your video.

pick right hashtag

3. Two broad hashtag strategies

Let’s consider broad hashtags, pick two really big hashtags so very generic, assume that your niche is beauty, and you do share beauty tips and tricks then you wanna use 

Hashtags like  #makeup or #beautyblogger.

On TikTok, these are probably somewhere around the 5 billion-plus, the reason why I’m saying that is because the algorithm is going to pickup up and put you in front of a broad audience, which may not do very well.

However, if you got any traction or success, it is highly likely your content will reach too many people and may end up going viral.

This can get you a flood of niche-specific followers. Learn here how to gain followers

4. HashTag with Relevancy

So previously, we used broad hashtags, now we are going to use them in a more relevant manner.

it’s important to understand that Tik Tok as a platform just like YouTube and just like Instagram will categorize and group your videos based on the hashtags that are utilized within them.

Type beauty and you will find some relevant hashtags, # facialtreatment #makeuptransformation #eyemakeup#tiktokmaekup, and soo on. 

@ben.cante That jump was 😍😱 (stunt done by a professional. Do not try this.) #parkour #pov #gopro #rooftop #foryou #pourtoi ♬ The Banjo Beat, Pt. 1 – Ricky Desktop

So, we are not going to the most obvious main hashtags rather we approach it from a different angle, this way we can beat the competition and can also reach a different audience which has relevant to our content.

If you have a specific niche or a focus on a theme with your content on the platform make sure that you’re utilizing actively relevant hashtags in your videos.

Because this is going to help you build up a quality audience of people who are actually interested in that kind of content but they were not sitting in main(broad) hashtags.

5. Specific Hashtags

use of hashtags

As we have used, previously, broad and relevant hashtags now is the time to mix your post with only specific hashtags. If your main post is about makeup then focus on eye makeup areas, and find very specific hashtags related to eye makeup only.

In this case, it is going to be #smokeyeyemakeup #eyemakeuplooks #simpleeyemakeup.

What this will do is, it is going to show your post to some very niche-specific audience who just love eye makeup. However, it is not necessary they will not follow you, because not all of them are only interested in eye makeup.

If your content is adding value and it has good quality, people will follow you.

6. New Hashtag Strategy

As soon TikTok releases new hashtags, jump on it, don’t care if it is not your niche, just make your content relevant to it. The early bird gets the worm.

7. Popular Hashtag on Tiktok

Always do research to find out what hashtags are currently popular at the moment.

Because trends on TikTok tend to have a relatively short lifespan, a hashtag that is popular one day may no longer be relevant the next, even if it was trending only yesterday.
Consequently, you should ensure that you are investigating hashtags that are popular at the present time.

8. Combine Niche Hashtag with Popular Hashtag

Even while using popular and trending hashtags is an excellent way to reach a large number of people, there is a lot of competition for those.

Because of this, it can be difficult to get discovered on Instagram unless your account already has a significant number of followers.


Using hashtags that are specific to your niche can help you connect with users who are already interested in the material you create.

In addition, they have a lower level of competition, which makes it simpler for people to come across your content.

Combine the two different kinds of hashtags to get the most out of both worlds.

The goal is to raise your profile by using the specialized hashtag to become more well-known, which will then allow you to become more visible using the widely used or trending hashtag.

Pro Tip for Hashtag

Do not write a long description of the video, and also do not enter more than 5 hashtags at all.

You will notice, that when you stuff up your video description with text and hashtags, it actually obstructs the post, and the viewer will not be able to fully watch your content.

Follow all these hashtag methods, and you will surely see huge progress in your followers and views.

>> Learn here how to go viral on TikTok <<

Categories: TikTok

Tessa Smith

Tessa is a technology enthusiast, Digital Marketer, and tech support with over 4 years of experience. She has worked as Freelance digital marketer. Tessa enjoys writing helpful content about technologies and latest apps.