What Is Kwai App

Published by Tessa Smith on

what is kwai app

The Kwai is a very famous social media video-sharing app, with the content being original as a priority.

Kwai is a social media app that allows users to create and share short videos.

The app provides a range of tools and features for editing and enhancing videos, including filters, special effects, music, and more.

Users can also discover and interact with videos created by others on the app, and can build a following by sharing their own content. Kwai is primarily focused on the Asian market and is popular in countries such as China, India, and Indonesia.

Is Kwai like TikTok?

Yes, Kwai is similar to TikTok in that it is a social media app that allows users to create and share short videos, but not as big as TikTok.

Like TikTok, Kwai provides a range of editing tools and features to enhance videos, and users can discover and interact with videos created by others on the platform.

Kwai is often considered a competitor to TikTok and is especially popular in Asia.

However, each app has its own unique features and user community, so it is worth exploring both to see which one is the best fit for you.

How Big is Kwai App

When The internet conglomerate Tencent made the announcement of a USD 350 million investment in the picture and video sharing social app Kwai (or Kuaishou in Chinese pinyin) in March of 2017.
The Kwai is described by the Wall Street Journal as capturing “what life is like outside of China’s biggest cities.”

Many people believe that Kwai is the fourth largest social app behind WeChat, Weibo, and QQ. Kwai has a total user base of 400 million users and as many as 40 million users that are active on the platform on a daily basis.

According to Kwai: Kwai is a social network for short videos and trends. A place to discover funny videos, users can share videos from daily life and have fun.

Following Tencent’s investment in the app in March, the company’s valuation has increased to approximately USD 3 billion.

what is kwai app

Which country uses Kwai?

Kwai is primarily used in China and other Asian countries, including India and Indonesia.

It allows users to create and share short videos, similar to TikTok.

Kwai has become popular in these countries for its fun and engaging video-based content and has a large user base in China.

Which Country is Kwai From?

Kuaishou is technology Giant in China, and it is owned by them, CTI(China Tech Insights) conducts an in-depth analysis of the app and provides a summary of key important takeaways from an app that is regarded as being unparalleled in the social sector in China.

  1. The first-tier cities only account for a negligible part of the total market in China.
    Kwai appeals to a diverse range of audience members, including people living in underserved cities in lower tiers; (This is equally applicable for countries with a similar developmental pattern ie. India and Indonesia.)
  2. Kwai does not rely on celebrities or key opinion leaders (KOLs) to drive traffic; rather, it strives to create a space in which the opinions of all users are given equal consideration.
  3. It utilises algorithms, and only algorithms, to propose videos, which means that its users are the ones who decide what constitutes high-quality content;
  4. By limiting the addition of new features, Kwai intends to create an app that is exceptionally simple to operate.

One of the group chats I participate in on WeChat received a clip of a video.
The video shows a group of young men flexing a stiff tree branch three times in succession: once, twice, and finally a third time. They have a firm grip on the branch the entire time.
The third time, they abruptly let go of the branch at the same time, with the exception of one man who is launched into the air like a stone.
A peal of laughing can be heard coming from the crowd.

what is kwai app
Source: kwai app website

Kwai was the first platform to host this particular short video, as well as many other similar short videos that are currently trending on Weibo and making the rounds in group chats on WeChat.
It appears that the authors of videos like these have meticulously planned out their strategies to capture eyeballs and garner attention through ridiculous exploits.
Things deteriorate to a really intolerable degree.

Screenshot of “Gourmet Sister Feng” on Kwai, who performed chowing down on a wide variety of bizarre substances.

A user with the ID “Gourmet Sister Feng” released films of herself consuming weird objects like light bulbs, goldfish, and cacti last year, explaining to audiences that this was one of her hobbies. The individual claims to be retired, unmarried, and does not have any children.
Because of the videos, she had an immediate jump in the number of followers, which ultimately increased to more than 100,000.
Later on, it was claimed by state media that these recordings were purposefully made by the woman and her son for the sake of publicity and that what she was actually eating was in fact artificial alternatives.

Due to crude and childish stuff such as this, Kwai has been portrayed negatively in the media, with terms such as “vulgar” and “unrefined” being used to describe Kwai.
It is thought to be an attempt to curry favor with less educated people who live in small towns and villages, thereby shutting the door on more cosmopolitan Chinese.
However, after spending several days and nights on Kwai and watching a variety of videos on the “explore” tab, I’ve come to the conclusion that the majority of media coverage do not provide an accurate portrayal of the situation.

what is kwai alos
Source: Kwai Website

The ability to intuitively view a single film by hundreds of thousands of users is made possible by having a big user base as well as an excellent algorithm-only recommendation technique.
People like Sister Feng develop as a result of being drawn to an unrivaled possibility to earn immediate popularity. Some of these people merely use Kwai as a method to benefit from their enormous fanbase.
However, as I’ve already mentioned, this is not solely about Kwai.

The opposing views of the Event

What kinds of videos do the majority of Kwai users upload to the platform?
What sets it distinct from the various other video apps besides the hoopla that surrounds it?
Allow me to illustrate with a few other examples.

When I was browsing through the “explore” channel on Kwai, I came on one of the user’s recommended movies, and ever since then, I have been following the individual.
She is a mother who is somewhere in her thirties and gets her living by working the land in a mountain village located in the province of Yunnan in the Southeastern part of China.
She helps her husband out on the farm while he is at work during the day.
They eat a speedy and uncomplicated meal on-site every day at noon.
They will occasionally even make a fire, pull up freshly dug vegetables that were cultivated in the field, and prepare their dinner outside.
She comes back from the farm in the afternoon, where she works, and immediately begins preparing supper. She then uses short films to demonstrate to her viewers what she has prepared.
After putting her child to bed at approximately 9 o’clock in the evening, the couple uses Kwai to engage in live conversation with their pals.

a screenshot of one of Kwai’s users who documents and discusses her life in the countryside

All of her movies are focused on this one topic since it depicts the routine activities of a rural resident of China: a villager.
More than 250,000 users now follow her account, and the number of clicks on her videos ranges anywhere from tens of thousands to hundreds of thousands. She posts mundane images of life in the country, but for some reason, they are incredibly popular.
It would appear that a number of audience members have become friends with the pair.
There is no need for the couple to put on any sort of performance because they converse with their audience over live feeds like they are old friends.
“It’s May, and you’re wearing a down jacket. Does it get cold where you live?”
A viewer asks.
The husband asks his wife how chilly it gets in the mountains, and her response is, “Especially at night.”
“Are you able to record a video for us in which you demonstrate how to prepare Sichuan spicy fish in the same manner that you did the other day?”
“Sis, you are incredibly hard-working.
There aren’t many women around who are still capable of working on farms like they used to be.
“You need to acquire WIFI.
The live streaming through the phone data is really expensive!
These are just a few instances of the kinds of conversations that typically take place during a live stream. There are many more.

The duo does not publish videos on Kwai with the intention of generating traffic, gaining quick stardom, or even making money from their content.
It has simply become into a normal part of their everyday routine to greet their 250,000 admirers.
“Thanks Kwai!
We are grateful that you have provided us with such a wonderful opportunity to connect with people from all around the world.
The brief bio that is associated with their account ID reads.

On Kwai, she is just one of many people going about her everyday business.
There is a girl who goes by the alias “the story of a fat girl” who exclusively posts her morning diet-breakfast creations every day and has been doing this for more than 200 days; there are rural migrant workers filming their day-to-day work and life; there are men doing outdoor angling and troll fishing and there are full-time moms showcasing how to cook home-style dishes, and the list goes on and on. There are a lot of people who are

Kwai is a short video and live streaming platform that differs from many others in that it is not predominantly dominated by celebrity accounts, key opinion leaders (KOLs), or online influencers.
According to my observations, Kwai offers a wide variety of content that is, for the most part, unadorned. As a result, it serves as an authentic venue for the great majority of typical Chinese people who wish to express and share their thoughts.

Categories: TikTok

Tessa Smith

Tessa is a technology enthusiast, Digital Marketer, and tech support with over 4 years of experience. She has worked as Freelance digital marketer. Tessa enjoys writing helpful content about technologies and latest apps.